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Johnny's Mission

My mission is to help as many people as I can create meaningful and helpful change in their lives. 

Qualifications & Experience 

Johnny Lawrence aka The Self Development Coach is a certified behavioural change coach, level 3 counsellor, speaker and host of The Self Development Podcast.

He has helped many individuals make lasting positive changes, such as transitioning careers, overcoming addiction, starting a business, or finding an action-based solution to feeling stagnant and stuck. Johnny has spoken at various events, businesses, festivals, charities, fitness communities and educational institutions, such as the Rewriting Wellbeing for Educators conference and the Latitude Festival, to name but a few.

Johnny is also a childhood witness to domestic violence and a survivor of physical child abuse. Due to what he witnessed, he later developed a problematic relationship with alcohol as he struggled with traumatic memories of the past and, as a result, used this as a method of coping.

Johnny has been alcohol-free since 2020, and his past experiences have helped him develop unique abilities to empathise, apply a logical understanding of a person's mental and emotional health and the ability to articulate to them how they feel. This allows them to focus on what helps and heals, not what hurts and holds them back.

He firmly believes that when education meets experience, it creates wisdom, and his experience has provided him with skills that cannot be formally taught. His education provides the grounded evidence of behavioural science, psychological theories and tried and tested coaching methods.

Johnny has set himself the mission of helping as many people as possible create meaningful and permanent change. He offers mental and emotional education, support and tools via various affordable methods. His lived experience is evidence that change is always possible, and it starts by becoming clear about what you want, why you want it and how you will achieve it.

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About Johnny

For over a decade and a half, I’ve been encouraging, supporting and educating people toward moving from where they are to where they want to be and offering people the tools and perspective to become the architects of their own lives. 


I spent the first 25 years of my life believing I was a weak and fearful person. Then I realised that this was not true. I realised that I was brave and that you cannot be brave without first experiencing fear. As a child, I was a witness to domestic violence and a survivor of physical child abuse, and this led me to experience issues with addiction later in life. This was the coping mechanism I used to avoid the difficult emotions I was experiencing daily.

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